Published on 7/18/2025 by Alexandra SCHERRER
Introduction: why your social media presence needs a real strategy
At a time when 92% of internet users are present on at least one social network, companies can no longer afford to post randomly.
Your presence on LinkedIn, Instagram, Facebook, or TikTok must be aligned with your brand identity, your marketing objectives, and your targets.
A coherent social media strategy allows you to :
- Reinforce your brand awareness
- Build an engaged community
- Enhance your employer image
- Generate qualified leads or traffic to your website
- Offer a direct communication channel with your clients
But beyond that, you must go beyond the simple logic of publishing: through content strategy, planning, and data-driven management.
Implementation : from editorial guidelines to the publication calendar
Implementing a social media strategy starts with an analysis phase: audit of current situation, identification of targets, competitive benchmarking, definition of objectives (visibility, conversion, image, etc.).
Then comes the construction of the editorial line: what messages, in what formats, for which platforms ?
A publication calendar is essential to anticipate key moments and ensure long-term consistency.
Optimizing a social media strategy also involves choosing the right channels according to your audience: LinkedIn for B2B, Instagram or TikTok for a younger target, YouTube for explanatory content...
Performance monitoring : analyze, adjust, improve
A social media strategy cannot be effective without regular performance monitoring.
This involves defining Key Performance Indicators (KPIs): engagement rate, organic reach, clicks, shares, subscriber growth, conversions, website traffic…
Analysis helps adjust the formats (carousel, video, infographic…), test the messages, optimize publishing times, and better understand what truly engages your audience.
A data-driven strategy helps improve performance month after month, and justify actions to management or clients.
UNIVIRTUAL : a tailored strategy and continuous support
At UNIVIRTUAL, we support our clients in the implementation and management of their social media strategy, with a personalized, results-oriented approach.
Our services include :
- Audit of your current social media presence
- Definition of your objectives and KPIs
- Building a tailored editorial strategy
- Creation or validation of your content
- The publication calendar, monthly reporting and recommendations
- Ongoing support from a dedicated community manager
Our goal : turn your social networks into a real lever for visibility, awareness, and conversion.
Conclusion : social media is no longer just a bonus, but a strategic lever
Social media has become a strategic communication channel, for influence and client relationships.
But to truly have an impact, it must follow a clear, measurable and data-driven strategy.
With UNIVIRTUAL, you benefit from a reliable and expert partner, able to support you throughout the entire chain: from analysis to action, from publishing to results evaluation.
Discover our complete offer here : Implementation & Monitoring Social Media Strategy
