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DEFINITION OF SOCIAL MEDIA STRATEGIES

Boost your visibility and give an authentic image of your company thanks to a tailor-made Social Media Strategy

social media marketing

Being present on social networks is essential today to be visible. In fact, 80% of the French population is present on social networks (source: ECN). But knowing how to captivate and retain your audience is just as important to reaching your target audience. Whether you are a small local business or a large international company, a tailor-made Social Media strategy can make the difference. UNIVIRTUAL teams specializing in Community Management can help you develop a strategy specifically adapted to your objectives, your sector of activity and your target audience to achieve maximum engagement with your potential and current customers. We will work closely with you to define clear and measurable objectives, whether to increase your number of followers, generate qualified leads, or build awareness of your brand.

By developing a social media strategy for your brand, UNIVIRTUAL designs engaging content, creates attractive visuals, publishes regularly in order to establish a solid connection with your consumers.

With UNIVIRTUAL, gain credibility and attractiveness among your target audience thanks to an effective Social Media Strategy

media strategy

UNIVIRTUAL, leader in the field of digital transformation for 25 years and recognized player in Community Management, puts its expertise at your disposal in order to help you achieve your marketing objectives on social networks. Our team of digital marketing experts can develop a tailor-made Social Media Strategy tailored to your business and your target audience. We will thus define the most relevant actions to put in place to increase the visibility of your company, bring together a community, create engagement and lead Internet users to achieve the defined commercial objective. We will prioritize the actions necessary to first develop your organic reach (Social Media Optimization) before embarking on an advertising strategy (Social Media Advertising). Indeed, if customers are interested in your advertising, they will want to know more about your business and take a look at your profile. If you haven't posted anything in several months or years, this can be seen as unreliable and can make it seem like a scam. So, your audience will not trust you. Before launching an advertisement to attract the attention of your potential customers, we will therefore start by ensuring that your profiles on social networks are regularly updated, that your presence is active and that your content is interesting to captivate your audience. We will also implement the best techniques to maximize your organic reach. One of these techniques is UGC (User Generated Content) which allows you to entrust the creation of your content to your community. This method has many advantages, it requires no financial investment and allows you to obtain stronger engagement from publications shared by your subscribers, compared to those created internally. To stand out from today's very strong competition on social networks, our teams will define a content strategy and an editorial line adapted to your brand identity and your corporate values. Our goal is to offer you an authentic, credible and inspiring Social Media Strategy for your audience.

The key to success on social media lies in a well-defined strategy, where each interaction is carefully orchestrated to cultivate authentic connections and propel your online presence to new horizons.

THE IMPORTANCE OF HAVING AN EFFECTIVE SOCIAL MEDIA STRATEGY TO SUCCEED IN YOUR COMMUNICATION ON SOCIAL NETWORKS

  • 80%

    of the French population is present on social networks

  • 87%

    of buyers are influenced on social networks when deciding to make a purchase

  • 52.1

    Million users in France

  • KEY FIGURES SOCIAL MEDIA 2023

  • 6

    is the average number of social networks that French people have

  • 1h55

    is the average time spent per day on social networks

  • social network management

(Source: ECN)

These figures clearly show that social networks have become an essential element of any effective marketing and communication strategy. Ignoring this reality risks leaving your business behind, losing growth opportunities, and failing to meet the expectations of an increasingly connected and impressionable audience. A Social Media strategy is therefore essential to remain competitive and prosper in the digital landscape.

Do not hesitate to contact our teams of Community Management experts to find out more about defining your Social Media strategy.

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THE ADVANTAGES OF DEFINING A SOCIAL MEDIA STRATEGY FOR YOUR BUSINESS

  • Increase your brand visibility

    A well-developed Social Media strategy will allow you to spread your message and strengthen the visibility of your business to a wider audience. You will be able to reach new potential customers and retain existing customers.

  • Better understand your audience’s expectations

    Social media gives you valuable insight into your target audience. You can learn what types of content they prefer, what their concerns and interests are, allowing you to tailor your marketing accordingly.

  • Follow the trends

    By monitoring trends and being active on relevant social platforms, you can stay up to date in your industry and respond quickly to market developments.

  • Engage your community

    Social media provides a platform to interact directly with your audience. By responding to comments, asking questions, and sharing relevant content, you can encourage customer engagement and loyalty.

  • Manage your reputation

    Social media provides a space where you can monitor and manage your business reputation. You can respond quickly to negative feedback and resolve customer issues, demonstrating your commitment to customer satisfaction.

  • Create viral content

    Social media allows your content to go viral, meaning it can be shared quickly and widely. This can significantly increase your reach and awareness.

  • Generate leads and sales

    A well-designed social media strategy can help generate qualified leads, which can then translate into sales. You can use targeted ads to reach potential prospects and encourage them to take action, like signing up for your mailing list or purchasing your products.

  • Analyze and optimize your performance

    Social media offers advanced analytical tools that allow you to track the performance of your campaigns in real time. You can use this data to adjust your strategy based on the results you get, allowing you to continually optimize your efforts.

  • Demonstrate your expertise

    By sharing relevant and useful information in your area of expertise, you can establish your business as an authority in your industry. This builds trust with potential customers and can help you stand out from the competition.

  • Reduce your advertising costs

    Compared to many other forms of advertising, social media advertising can be more affordable while still providing an excellent return on investment (ROI), especially if targeted well.

GO EVEN FURTHER WITH OUR COMPLEMENTARY SMO & SMA COMMUNITY MANAGEMENT SOLUTIONS

  • Social media analysis & audit

    Solutions for auditing your social network accounts to analyze the quality of your communication with the aim of offering you concrete and prioritized recommendations according to impact.

    Learn more
  • Implementation & Monitoring

    Proactive implementation and continuous monitoring to achieve optimal performance and thus increase your return on investment and guarantee the success of your initiatives.

    Learn more

WHY USE UNIVIRTUAL TO DEFINE YOUR SOCIAL MEDIA STRATEGY?

  • 25 years of experience

    in the field of new technologies

  • ROI strategies

    to ensure your profitability

  • Teams of specialized experts

    in Community Management and social network analysis

  • Recommendations drawn from our experience

    in social network analysis and audit

  • Decisions based on data analysis

    and Data Centric

  • Price-performance-safety

    Best report

‘‘By working together and pooling our wealth, we can accomplish great things.’’

Ronald Reagan

EXPLORE WHAT UNIVIRTUAL CAN DO FOR YOU!

Your business is unique, let’s analyze your digitalization possibilities together. Contact our advisors to find out more about the possibility of carrying out a Social Media Strategy.