Benefit from digital acquisition strategies that promote your growth thanks to our natural referencing (SEO) and paid referencing (SEA) offer.

SEO SEA Solutions

Make yourself known to new potential customers and boost your online presence. Our teams of SEO consultants specializing in SEO and website analysis are committed to improving your performance and offering you personalized support. We will analyze your website to identify optimization opportunities. Using advanced tools and deep expertise in SEO auditing, we evaluate your site structure, content, keywords and your competitors to determine the best approach. We develop tailor-made acquisition strategies to achieve your acquisition objectives and generate qualified traffic to your website. Whether you are looking to increase your sales, strengthen your brand awareness or develop a local presence, our team will be able to design a strategy adapted to combining natural referencing and paid referencing for your specific needs. We will also guide you in implementing and monitoring these strategies to optimize your natural (SEO) and paid (SEA) referencing. With regular reporting and transparent communication, you'll always stay informed of progress and adjustments needed to ensure your online success.

Maximize your online visibility with our SEO expertise. Maximum visibility and optimal results.

With UNIVIRTUAL, combine natural referencing (SEO) and paid referencing (SEA) to develop the attractiveness of your business

Search engine optimization (SEO) and search engine advertising (SEA)

UNIVIRTUAL, european leader in the field of digital transformation and recognized player in SEO for 25 years, puts its expertise at your disposal with the aim of optimizing the SEO of your website and thus strengthening your online visibility. Thanks to our integrated approach, you will be able to fully exploit the advantages of natural referencing (SEO) and paid referencing (SEA) to achieve your marketing objectives and develop your business. SEO and SEA are considered complementary levers. Thus, our teams of SEO professionals work closely with our SEA experts to develop a tailor-made strategy, perfectly adapted to your needs and your budget. You will effectively achieve your traffic and conversion objectives while optimizing the management of your resources. Indeed, combining SEO and SEA has many advantages for your business. Setting up paid SEO campaigns will allow you to test the conversion rate of keywords associated with your content, as well as the conversion rate of your landing pages. This will allow you to integrate the keywords and landing pages that convert the most into your SEO strategy. Additionally, being present in organic and paid search results gives you more visibility, increasing your chances of increasing your overall traffic.

With UNIVIRTUAL, fully exploit the synergistic potential of SEO and SEA to stimulate your online growth.


  • SEO Analysis & Audit

    Audit solutions for your ecosystem to analyze the current level of optimization of your website with the aim of offering you concrete and prioritized recommendations according to impact.

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  • Definition of SEO strategies

    Creation of effective SEO strategies to improve the positioning of your website and thus achieve your acquisition objectives.

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  • Implementation & Monitoring

    Proactive implementation and continuous monitoring to achieve optimal performance and thus increase your return on investment and guarantee the success of your initiatives.

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SEO (Search Engine Optimization) focuses on organic optimization to improve a website's natural ranking in search results, while SEA (Search Engine Advertising) involves creating paid ads to appear in the results sponsored searches. Together, SEO and SEA form SEM (Search Engine Marketing), a comprehensive search engine marketing strategy aimed at increasing online visibility, attracting quality traffic and driving business growth through to search engines.

  • SEM

    Acquisition techniques via search engines

  • SEO

    Natural reference

  • SEA

    Search enginen advertising

Better online visibility
  • SEM

    Search Engine Marketing

    Brings together all the solutions aimed at strengthening the visibility of a website on search engines

  • SEO

    Search Engine Optimization

    Includes actions aimed at strengthening the visibility of a site on search engines, in natural results (also called organic results). These actions are divided into two parts:
    • On-page SEO (optimization on the website): tree structure, content, coding.
    • Off-page SEO (optimization outside the website): netlinking, linkbaiting, purchase of publications with links, etc.
  • SEA

    Search Engine Advertising

    Includes actions aimed at purchasing advertising space on search engines. The best known program is Adwords which allows you to display ads in Google search engine results and on affiliated sites.

Online reputation management


Search engine optimization

Discover the latest SEO statistics you need to know!

  • 68% of online experiences start with a search engine.
  • Only 0.63% of users click on the results on the second page of Google.
  • 53.3% of website traffic comes from organic search.
  • Google Search, Google Images and Google Maps generate 92.96% of global traffic.
  • SEO generates over 1,000% more traffic than social media.
  • Leads generated by SEO have a conversion rate of 14.6%

Source :


Search engine optimization strategy with UNIVIRTUAL

By calling on SEO-SEA professionals and experts, you will benefit from their experience and skills in understanding search algorithms and SEO mechanisms. They can therefore help you improve your online visibility by using effective SEO strategies. SEO and SEA referencing is a complex and constantly evolving field. Search engines, such as Google, regularly change their algorithms, requiring constantly updated expertise to remain competitive. By using UNIVIRTUAL, you have access to professionals who are constantly informed of the latest trends and updates. This means your business can benefit from SEO best practices and take advantage of the latest techniques to maximize your online visibility. Additionally, our experts can guide you in setting up effective SEO and SEA campaigns, avoiding common pitfalls that could harm your rankings.

So don’t hesitate to call on UNIVIRTUAL to optimize your SEO.



  • Benefit from better online visibility

    SEO and SEA help increase your visibility on search engines, meaning more potential customers can find your business when they search online.

  • Get quality traffic

    By using well-targeted SEO and SEA strategies, you can attract qualified traffic, i.e. visitors interested in your products or services, which increases the chances of conversion.

  • Manage online reputation

    SEO allows you to control what information is available about your business online, which is essential for managing your reputation and maintaining a positive image.

  • Continuously evolve

    Search engine algorithms and market trends are constantly evolving. By investing in SEO-SEA, you stay up to date with these changes, which is essential to stay competitive.

  • Differentiate yourself from the competition

    By using effective SEO strategies, you can compete with larger companies and establish your place in the market.

  • Optimize your return on investment (ROI)

    When managed correctly, SEO and SEA can provide excellent ROI, increasing sales and conversions.

  • Personalize your campaigns

    You can personalize your SEO-SEA campaigns to target specific audiences based on their interests, geographic location, online behavior, etc.

  • Diversify your acquisition channels

    SEO-SEA complements other marketing channels, such as social media and email marketing, to provide a comprehensive digital marketing strategy.

  • Measure your performance

    SEO and SEA analysis tools provide you with valuable data on the performance of your campaigns, allowing you to identify what is working and what needs improvement.

  • Budget flexibility

    With SEA, you have direct control over your advertising expenses, you can adjust your budget according to your needs and objectives, which allows you to maximize the effectiveness of your campaigns


  • 25 years of experience

    in the field of new technologies

  • ROIste strategies

    to ensure your profitability

  • Teams of specialized experts

    in SEO and website analytics

  • Recommendations linked to realities on the ground

    drawn from our experience

  • Decisions based on data analysis

    and Data Centric

  • Price-performance-safety

    Best report

‘‘Your brand is not what you say about it, but what Google says about it.’’

Chris Anderson


Your business is unique, let’s analyze your digitalization possibilities together. Contact our advisors to find out more about the possibility of implementing SEO SEA referencing solutions.