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Maximize the effectiveness of your Social Media strategy thanks to our expertise in SMO & SMA

social media optimization

Creating a strategic Social Media plan is a crucial step, but it's only the starting point. To truly transform your organization and achieve the results you want, you need more than just brilliant ideas. This is where our expert teams come into play. The UNIVIRTUAL teams offer you a holistic and tailor-made approach to maximize your presence on social networks. Thanks to our expertise in Social Media Optimization (SMO) and Social Media Advertising (SMA), we develop strategies that not only increase your visibility, but also engage your target audience in a meaningful way. Our experts will guide you through every step of the process, from in-depth analysis of your industry and competition to effectively implementing your strategy. We understand that every business is unique, which is why we customize our approaches based on your specific needs. During the Social Media Optimization (SMO) phase, we work on optimizing your existing social profiles, ensuring that they best reflect your brand image and are constantly updated to stay relevant. We also analyze your data and measure performance to constantly adjust our strategy to maximize your efficiency. When it comes to Social Media Advertising (SMA), we use the latest techniques and tools to precisely target your audience, maximize conversions and optimize your advertising budgets. We develop creative and impactful campaigns that pique the interest of your audience while respecting your business objectives.

Benefit from measurable and sustainable growth thanks to an optimized and effective Social Media strategy.

With UNIVIRTUAL, be sure to obtain the expected results of your Social Media strategy


UNIVIRTUAL, leader in the field of digital transformation and recognized player in Community Management for 25 years, puts its expertise at your disposal to define and implement Social Media strategies in order to realize your strategic vision. Thanks to our teams of experienced professionals and our personalized approach, UNIVIRTUAL supports you in each stage of your Social media strategy. Our goal is to help you achieve your key performance indicators (KPIs) by maximizing your online presence, engaging your target audience and building your brand image on the social media platforms most relevant to your business. To do this, we will monitor your reach, your number of followers and your engagement rate as well as other key indicators of your social media accounts, to adjust your strategy in order to obtain even more positive results. Our agile approach allows us to quickly adapt to changes, measure the effectiveness of our efforts and adjust our strategy accordingly.

Reveal and optimize your digital presence with our expertise in Social Media Optimization


Deploying a Social Media strategy can be difficult for a company. This is where the crucial importance of being supported by professionals in the field of SMO and SMA comes into play.

Indeed, entrusting the implementation of your Social Media strategy to experts has many advantages. First of all, these professionals have in-depth knowledge of different social platforms, their algorithms and current trends. They can help you choose the most relevant channels for your business and adapt your content accordingly. In addition, specialists in SMO (Social Media Optimization) and SMA (Social Media Advertising) are able to design effective advertising campaigns, optimized to reach your target audience. They will know how to maximize your advertising budget and measure the performance of your ads to achieve optimal return on investment. Also their ability to develop a coherent, long-term strategy for your social media presence. They can create an editorial calendar, schedule regular posts, and strategically engage your audience. This helps strengthen your brand image, increase your notoriety and build customer loyalty. Additionally, SMO and SMA experts are constantly on the lookout for developments in the social media landscape. They can adapt your strategy based on new features, emerging trends and algorithm changes, ensuring your business stays competitive and up-to-date.

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Do not hesitate to contact us to find out how we can help you achieve your Social Media strategy.



  • Increase brand visibility

    Social media is a great way to increase visibility for your business. By using popular platforms like Facebook, Twitter, Instagram, and LinkedIn, you can reach a wide audience and build brand recognition.

  • Engage your community

    Social media allows you to interact directly with your target audience. You can respond to comments, answer questions, and engage in conversations, which fosters customer loyalty and builds trust.

  • Highlight your products/services

    You can promote your products or services effectively on social media by creating engaging content and using targeted marketing techniques. This can boost sales and growth for your business.

  • Generate leads

    Social media can be an important source of lead generation. By using targeted ads and capture forms, you can gather valuable information about prospects interested in your business.

  • Analyze and monitor your performance

    Social media platforms offer advanced analytics tools that allow you to track the performance of your campaigns. You can measure return on investment (ROI), engagement, reach, and other metrics to optimize your strategy.

  • Strengthen your notoriety

    By sharing quality content and interacting with your audience regularly, you can build awareness of your business as an expert in your field.

  • Analyze the competition

    Social media allows you to monitor your competitors and stay informed about industry trends. This can help you stay competitive and adjust your strategy accordingly.

  • Benefit from flexibility for your content

    Social media offers great flexibility in terms of content planning and responsiveness to real-time events. You can quickly adapt your strategy based on the changing needs of your business.

  • Get real-time feedback

    Social media allows you to receive instant feedback from your customers, which can help you improve your products, services and processes.

  • Reduce your marketing costs

    Social media can be more cost-effective than other forms of advertising. You can target your audience precisely, meaning you only pay to reach the people most likely to be interested in your business.


  • Social media analysis & audit

    Solutions for auditing your social network accounts to analyze the quality of your communication with the aim of offering you concrete and prioritized recommendations according to impact.

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  • Definition of Social Media strategies

    Creation of effective Social Media strategies to optimize your presence on social networks, generate engagement and thus achieve your acquisition objectives.

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  • 25 years of experience

    in the field of new technologies

  • ROI strategies

    to ensure your profitability

  • Teams of specialized experts

    in Community Management and social network analysis

  • Recommendations drawn from our experience

    in social network analysis and audit

  • Decisions based on data analysis

    and Data Centric

  • Price-performance-safety

    Best report

‘‘The Beatles were the best because they never did the same thing twice.’’

Steve Jobs


Your business is unique, let’s analyze your digitalization possibilities together. Contact our advisors to find out more about the possibility of social media optimization.