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DEFINITION OF SEO-SEA REFERENCING STRATEGIES

Become visible on search engines and attract qualified traffic with an optimized SEO-SEA strategy

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Referencing your website is an essential step for you to be visible online, but being well referenced is the only way to stand out among the thousands of websites on the web. Did you know that the first 3 Google search results obtain 54.4% of all clicks and that only 0.63% of users click on the results appearing on the second page… (source: Backlinko). In this highly competitive context, it is essential to understand that simple SEO is no longer enough. The UNIVIRTUAL teams offer to support you in defining an effective and tailor-made SEO (Search Engine Optimization) and SEA (Search Engine Advertising) SEO strategy based on our expertise and best practices in terms of SEO. We will allow you not only to improve your positioning, but also to generate qualified traffic to your website to increase your conversion rate.

53.3% of all website traffic comes from organic search* An effective and targeted SEO strategy is essential to achieve your growth goals and attract new potential customers.

(*source: BrightEdge).

With UNIVIRTUAL, attract new customers thanks to an effective and targeted SEO-SEA strategy

SEO strategy

UNIVIRTUAL, leader in the field of digital transformation and recognized player in SEO for 25 years, puts its expertise at your disposal to optimize your online presence and improve your visibility on search engines. We will work closely with your teams to define a tailor-made SEO strategy, which will allow you to stand out from your competitors and reach your target audience. Our teams of SEO experts will support you throughout the process to define different actions to optimize your natural and paid SEO. The SEO strategy will consist of optimizing the natural referencing of your site for search engines by working on the quality of your content and the relevance of your tree structure to facilitate the navigation of your users on your site. The goal is to position yourself on the first pages of search results to attract users' attention and encourage them to visit your site. The SEA strategy, for its part, is a paid referencing method consisting of positioning yourself on sponsored links, therefore paid links, to be more visible on search engines. This allows you to obtain immediate results where SEO takes longer to implement.

The combined use of SEO and SEA strategies is very effective in improving your online visibility and maximizing your results.

THE DIFFERENT TECHNIQUES USED BY UNIVIRTUAL FOR SUCCESSFUL SEO

  • Semantic cocoon

    Our teams will be able to implement an internal networking strategy established around relevant keywords using the semantic cocoon technique. This approach consists of organizing the content of your website in a logical and coherent manner in order to be well positioned and attract targeted traffic.

  • Networking

    We will also take into account the quality of your incoming and outgoing links (netlinking) to maximize your visibility. It is essential to favor high-quality links from credible and relevant websites in your field of activity. An organic and natural approach to linking is best for establishing a solid online reputation.

  • Quality content

    Quality content remains one of the cornerstones of SEO. We will give you all the keys to regularly produce articles, guides or videos that are informative and relevant to your target audience. The content must provide real added value and respond to the needs and questions of your visitors.

  • Technical optimization

    The technical optimization of your website is crucial for SEO. You need to make sure that your site loads quickly, is compatible with mobile devices, and offers a friendly user experience. Additionally, it is necessary to optimize HTML tags, headers, images and meta descriptions to improve the readability and understanding of your content by search engines.

  • Analysis and monitoring

    Analyzing and monitoring your performance is essential when it comes to SEO. We will provide you with the muse in place of analysis tools to monitor your keyword rankings, traffic to your website, as well as visitor behavior. Adjusting your strategy based on the data collected is crucial to continually optimize your online presence.

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Do not hesitate to contact our teams of SEO strategy experts to find out more about defining your SEO-SEA strategy.

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THE ADVANTAGES OF DEFINING AN SEO-SEA STRATEGY FOR YOUR BUSINESS

  • Increase your online visibility

    A solid SEO strategy can help you improve your site's visibility in search results, which will lead to an increase in your traffic and conversions.

  • Optimize user experience

    Defining an SEO strategy allows you to identify and implement best SEO practices in order to improve the quality of the content and navigation of your site for a better user experience. This will thus strengthen your brand and strengthen the trust of your users.

  • Stand out from the competition

    By optimizing your site for search engines, you can stand out from your competitors by being better positioned in search results, which will attract more qualified visitors.

  • Increase your turnover

    Defining a tailor-made SEO strategy adapted to your needs will increase qualified traffic to your website which can increase leads and sales.

  • Strengthen the credibility of your business

    A well-developed SEO strategy helps improve your business’s online reputation. When your site appears at the top of search results, it reinforces the perception of your business as an authority in your field, which can lead to greater trust from potential customers.

  • Adapt to market trends

    A proactive SEO strategy allows you to stay on top of ever-changing online search trends. You can adjust your content and website accordingly to stay relevant in your industry and meet the changing needs of your customers.

  • Improve mobile compatibility

    Mobile SEO has become essential with the rise of smartphones. By developing an SEO strategy that takes mobile-friendliness into account, you ensure an optimal user experience across all devices, which can lead to increased visibility and conversions.

  • Gain long-term sustainability

    Unlike some fleeting marketing tactics, a well-managed SEO strategy provides lasting benefits. By investing in optimizing your site and content, you create a solid foundation for the continued growth of your business over the long term.

GO EVEN FURTHER WITH OUR COMPLEMENTARY SEO-SEA SEO SOLUTIONS

  • SEO Analysis & Audit

    Audit solutions for your ecosystem to analyze the current level of optimization of your website with the aim of offering you concrete and prioritized recommendations according to impact.

    Learn more
  • Implementation & Monitoring

    Proactive implementation and continuous monitoring to achieve optimal performance and thus increase your return on investment and guarantee the success of your initiatives.

    Learn more

WHY USE UNIVIRTUAL FOR YOUR SEO-SEA SEO STRATEGY?

  • 25 years of experience

    in the field of new technologies

  • ROI strategies

    to ensure your profitability

  • Teams of specialized experts

    in SEO and SEO strategy definition

  • Recommendations linked to realities on the ground

    drawn from our experience

  • Decisions based on data analysis

    and Data Centric

  • Price-performance-safety

    Best report

‘‘It’s not the best content that wins. The best promoted content wins.’’

Andy Crestodina

EXPLORE WHAT UNIVIRTUAL CAN DO FOR YOU!

Your business is unique, let’s analyze your digitalization possibilities together. Contact our advisors to learn more about defining an SEO strategy for your business.