Published on 7/18/2025 by Alexandra SCHERRER
Introduction : why SEO remains a strategic priority
At a time when the majority of shopping journeys begin with an online search, being visible on search engines is a crucial business issue. Yet, many companies are still struggling to implement an effective, sustainable and measurable SEO strategy.
SEO, whether natural (SEO) or paid (SEA), is not limited to positioning a few keywords. It is a real growth lever, which relies on the mastery of algorithms, the quality of content, the technical structure of the site and a continuous analysis strategy.
A well-thought-out strategy can attract qualified traffic, generate more leads and improve the conversion rate.
Implementation : laying the solid foundations for good SEO
Any implementation of SEO strategy starts with a complete audit : technical state of the site, semantic analysis, competitive study, mobile performance and loading speed.
Then comes the choice of strategic keywords, aligned with the search intentions of your targets. The structuring of pages (tags, internal linking, optimized content) is essential, as well as the integration of structured data and compliance with Google best practices.
In addition, a SEA strategy allows immediate visibility on Google Ads or Bing Ads, with precise management of budgets, ads and click-through rates.
The objective : to establish a solid technical and editorial base, which will support your visibility in the long term.
Monitoring and continuous optimization : KPIs as a compass
A successful SEO/SEA strategy is built over time. That is why it is essential to implement key performance indicators (KPIs) and regular monitoring.
Among the KPIs to track : keyword ranking, organic traffic, bounce rate, time spent on the site, conversions, cost per click (CPC), or even return on investment (ROI).
Thanks to tools such as Google Analytics, Search Console or SEMrush, it is possible to adjust the strategy according to the results, test new pages, revise the SEA budget or reorient the content.
An optimized SEO strategy is an agile, data-driven strategy adapted to your business objectives.
UNIVIRTUAL : a partner for sustainable and profitable visibility
At UNIVIRTUAL, we support companies in the implementation and complete monitoring of their SEO strategy, combining SEO expertise, SEA and performance management.
Our approach includes :
- A complete and personalized SEO/SEA audit
- The definition of a targeted keyword strategy
- The creation or optimization of existing content
- The monthly tracking of KPIs and positions
- The continuous adjustment according to traffic and conversion data
We implement a global strategy oriented concrete and sustainable results, whatever your sector of activity.
Conclusion : SEO, strategic lever to activate without waiting
In an increasingly competitive digital environment, SEO is much more than a marketing tool : it is a strategic vector of commercial performance.
Investing in a tailor-made SEO and SEA strategy means gaining visibility, credibility, and revenue.
Discover our complete offer here : Implementation & Monitoring Strategy Referencing
