SMALL BUSINESS
ADVANCED SEM (SEO SEA)
When a user performs a search, the only way to make a page visible to them is to optimize it by applying the rules of the search engine.
You can have the most beautiful site in the world, but without SEO for your website, it is likely to remain invisible to everyone.
With an SEO analyzing, studying and optimizing your website can increase its visits tenfold and go from an anecdotal site to an efficient and business-generating site.
SEM
Acquisition
techniques
via search
engines
SEO
Natural
SEO
SEA
Advertising
on search
engines
Demand maximum SEO from your site
Why is SEO important?
SEO is fundamental for the business of a company, the web has become essential
for commerce. We are now in the era of no Web no Business.
The act of purchase is now almost always preceded by an active search in Google,
whether it is to learn about the characteristics of a product, to compare its price and
then order it in store or directly on the web.
From then on, you understand the vital interest of natural referencing. More than being visible on the web, you must
ensure a presence at the top of the results of queries typed by Internet users. They are the ones
who are consulted in priority, the rest of the positions share the crumbs.
SEO represents more than 70% on average of your website traffic. The stake is both quantitative and qualitative,
it must bring you qualified traffic. This is why it also responds to a marketing issue by organizing the meeting between
your offer and the demand which increasingly uses the internet.
Google figures: all the statistics you need to know in 2020
With 60% market share, Google continues to secure its status as the world's leading search engine in 2020
Google queries
130,000 billion pages are indexed by Google.
20 billion sites are crawled by Google every day.
80,000 requests every second, or 6.9 billion per day.
15% of requests are new requests (500 million per day)!
Over 100 million GB of data is stored on Google's servers.
More 90% of search traffic in France is from Google (February 2019).
In other words, natural referencing can bring you customers.
+
90% of clicks
are totaled by the 1st page+
60% of clicks
are monopolized by the first 3 positions+
80% of the traffic
is brought by the long tail
How does natural SEO work?
To do this, Internet users must be able to find you among the 130,000 billion pages indexed
in Google which constitute the “web jungle”. Several tools are at your disposal to distinguish yourself:
Keywords. These are the terms used by Internet users in their requests and which must be
found in your technically optimized content for this purpose (use of tags, etc.).
Notoriety. To increase your traffic, you must be "quoted" by sources having a strong popularity and,
preferably, exclusive: this is the netlinking.
Digital Marketing (Inbound Marketing)
PERFORMANCE
Our web solutions
What if we help you to develop your online visibility, with a tailor-made presence on the web?
From the design of your website, its graphic (webdesign) and technical (web development) aspects,
to its SEO (presence on Google), we come together to design a high-performance technological product. When visibility and efficiency come together, your company accesses a new dimension on the Internet.
Discover the strength of our website and SEO solutions, which like a salesperson, will prospect on the
web 24 hours a day, 7 days a week, a 2.0 commercial, our digital® salesperson.
WEB SOLUTION
SEM
Search Engine Marketing
Brings together all the solutions aimed
at strengthening the visibility of a website
on search engines
SEO
Search Engine Optimization
Includes actions aimed at strengthening
the visibility of a site on
search engines, this in natural results
(also called organic results).
These actions are divided into two parts:
On-page SEO (website optimization): tree structure, content, coding.
Off-page SEO (optimization outside the website): netlinking, linkbaiting, purchase of publication with links ...
SEA
Search Engine Advertising
Includes actions aimed at buying
advertising space on search engines.
The most well-known program is Adwords which
allows ads to be displayed in the results of the
Google search engine and on affiliate sites.
Contact us to find out more about our expertise and discuss about your needs.
