INBOUND MARKETING FUNNEL
Turn internet users
into internet visitors
Turn internet visitors
into qualified contacts
Turn qualified contacts
Inbound marketing is based on a strategy which makes it possible to
attract visitors naturally and spontaneously to its own
media Website, Blog, Social networks….
by offering them useful, practical and fun content, information or
on the theme of your activity and your services.
In order to convert these visitors into leads and then into customers,
techniques such as marketing automation, lead nurturing,
on social networks or blogging.
The concept of inbound marketing is mainly used in the B2B context. But
also be applied to the field of B2C. In this case, the conversion
or leads is often faster and sometimes even immediate.
Depending on the case and the sector of activity, the content used to
capture traffic and
attention is of a nature, even professional, or
sometimes more "futile" in the B2C world.
This marketing strategy can be monitored and quantified with the integration
of high- performance
reporting tools that allow the return on investment
(ROI) of marketing efforts to be
monitored in real time.
The content developed as part of an inbound marketing strategy
take many forms:
- white papers
- case studie
- blog posts
- community content